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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-Dec. 18, 2006

Top News From Today's "Boomiverse"

A baby-boom battle: Rocky fights Methuselah
Charles Gordon
The Ottawa Citizen
December 17, 2006

Overview: Gordon focuses on Sylvester Stallone’s latest Rocky film and relates the ideas of the film to real life boomers. He believes, “Although the film's publicity does not say so, it is clear why Rocky is doing thing this: Rocky is a baby boomer, and baby boomers never stop.”

http://www.canada.com/ottawacitizen/news/story.html?id=3acf7dcb-30ca-45d2-962e-0d2666cde060

Boomers leap the 60 hurdle
Kim Painter
USAToday.com
December 17, 2006

Overview: Painter reports on the current and future health conditions of baby boomers. Painter writes, “Some research even suggests boomers might be reaching 60 in worse shape than their immediate elders.”

http://www.usatoday.com/news/health/yourhealth/2006-12-17-boomers_x.htm

Posted by Boomer Daily Digest on December 18, 2006 7:14 AM |

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