Top News From Today's "Boomiverse"
The Philadelphia Inquirer Gail Shister column: 'World News' takes lead among coveted viewer group
Gail Shister
The Philadelphia Inquirer
December 20, 2006
Overview: Shister reports on the viewership of ABC’s World News vs. NBC’s Nightly News and their demographic target debate. She writes, “Network-news analyst Andrew Tyndall attributes ABC's success in the 25-to-54 group more to Couric and Williams than to Gibson. Some of the younger viewers migrating to Couric's CBS Evening News are defections from Williams' NBC Nightly News, Tyndall says. As a countermeasure, NBC is doing more features aimed at baby boomers, he says.”
http://www.philly.com/mld/inquirer/16278119.htm
World's Largest Baby Boomers Domain Portfolio Will Be Released to the Public in 2007; Over 300 Niche Targeted Domains to Be sold
PRNewswire
December 19, 2006
Overview: Press release announcing that “The Boomers & Seniors World Network is releasing its Domain Portfolio of Baby Boomers, Boomers, and Seniors Domain names in 2007. The value of these domains continue to grow as millions are spent on marketing to the 78 million Baby Boomers. Over 300 niche targeted domains will be available.”