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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-Dec. 15, 2006

Top News From Today's "Boomiverse"

Report: Americans Media Use Rising
Stephen Ohlemacher
Associated Press
December 15, 2006

Overview: Ohlemacher reports on the amount of time Americans spend watching TV and use of other mediums like the internet, radio and daily newspapers. The amount of time Americans spend watching TV is far greater than other mediums and is expected to increase as boomers age.

http://hosted.ap.org/dynamic/stories/M/MEDIA_USE?SITE=NCWIN&SECTION=HOME&TEMPLATE=DEFAULT

Baby Boomers: Are You Dreaming Of Running Your Own Small Business Website?Honor Hart
American Chronicle
December 14, 2006

Overview: Baby boomer entrepreneurs are starting their own online businesses to continue to bring in income for their later years. Hard reports “Many Baby Boomer entrepreneurs are very successful. This is largely because they have already been through the 'school of hard knocks' and have the patience and determination that younger generations lack.”

http://www.americanchronicle.com/articles/viewArticle.asp?articleID=17744

Posted by Boomer Daily Digest on December 15, 2006 7:00 AM |

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