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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-Dec. 6, 2006

Top News From Today's "Boomiverse"

55-Alive! Launched as Premier Interactive Online Magazine and Community for Active Adults, Baby Boomers, and the 50-plus Generation; Interactive Online Community Combines MySpace-type Member Profiles, Video Content, Member Stories and More Than Two Dozen Featured Columnists
PR Newswire
December, 6 2006

Overview: Press release announcing the new online magazine and community “55 Alive!” (http://www.55-Alive.com) designed for active adults, baby boomers and the 50+ generation.

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/12-06-2006/0004486422&EDATE=

Baby boomers go bust in bedroom: Survey
JoAnne Miltenburg
Ottawa Sun
December 6, 2006

Overview: Miltenburg reports on the current sexual activity of baby boomers and writes “The generation that started the sexual revolution is now worried about performance in the bedroom.” The article features a survey from Ipsos-Reid that found “close to 40% of women and 60% of men aged 40 to 64 admit they worry about losing their ability to perform sexually as they age.”

http://ottsun.canoe.ca/News/National/2006/12/06/2652725-sun.html

AARP ready to meet differing needs of Baby Boomers
Lewis W. Diuguid
Kansas City Star
December 6, 2006

Overview: Diuguid discusses what AARP is doing to change the stigma associated with aging and how the boomer population fits into these changes.

http://www.kansascity.com/mld/kansascity/news/opinion/16171817.htm

Baby boomers seen as source of global volunteers
Cheryl Wetzstein
The Washington Times
December 6, 2006

Overview: This article focuses on international volunteerism and the idea that aging and retired baby boomers are a great asset to volunteer programs around the world.

http://washingtontimes.com/national/20061205-105023-7537r.htm

Modern music and other personalized touches bring new life to funeral services
Marc Ramirez
Seattle Times
December 6, 2006

Overview: Baby boomers are moving away from traditional funeral services to more personalized memorials using upbeat music. Ramirez writes “Instead, these events feature pop or contemporary tunes that honor the deceased by stirring up memories or saying through lyrics what ordinary words can't.”

http://seattletimes.nwsource.com/html/living/2003463066_deathjam06.html

Posted by Boomer Daily Digest on December 6, 2006 8:00 AM |

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