Top News From Today's "Boomiverse"
SILVER SURFERS: Golden opportunities for brands
Fiona Hought
Brand Strategy
December 18, 2006
Overview: Hought reports on importance of online marketing to the over-50 population. “The over-50s look for sites that are easily navigable and maintain a friendly but respectful, non-pressured approach. The websites need to demonstrate recognition that they are important consumers with their own needs and aspirations. Mature customers also look for honesty and straightforward, useful information - not a sales spiel.”
*Note: this article requires a subscription to access.
http://www.brandstrategy.co.uk/
For $320, 0.5 Ounces Of Cocoon Extract To Rub on Your Face --- Aging Baby Boomers Open Pocketbooks for Beauty; Picking Arctic Cranberries
Rachel Dodes and Cheryl Lu-Lien Tan
The Wall Street Journal
December 19, 2006
Overview: Consumers, especially baby boomers, are spending big on cosmetics and anti-aging products. “The country's huge swath of baby boomers -- the 77 million Americans born from 1946 through 1964 -- are a sweet spot for the industry. Over the past three years, U.S. sales of antiaging products jumped 42% to reach almost $2 billion, according to NPD Group.”
*Note: this article requires a subscription to access.
http://online.wsj.com/article/SB116648899099853927-search.html?KEYWORDS=Rachel+Dodes+&COLLECTION=wsjie/6month