Top News From Today's "Boomiverse"
Advertisers find the right pitch in boomer icons
Broad boomer market identifies with ‘individuality,’ advertisers say
Anne Thompson
NBC News (MSNBC.com)
December 11, 2006
Overview: Thompson’s report covers advertising to the boomer woman, specifically, how boomer women want to be marketed to and what icons companies are using, such as Diane Keaton.
http://www.msnbc.msn.com/id/16159017/
Gay retirement community is a first
Bob Moos
The Dallas Morning News
December 12, 2006
Overview: Moos reports that baby boomers are driving the expansion of gay and lesbian boomer retirement communities. Additionally, Moos writes “Gay men and lesbians are the newest niche in a booming retirement housing market that already includes developments catering to Asian-Americans, the deaf, golfing enthusiasts, military veterans and university alumni.”
http://www.dallasnews.com/sharedcontent/dws/bus/stories/121206dnbusGayRetirement.30cecc0.html
So, Boomers are Turning 60. What’s All the Hype?
Dotsie Bregel
Femlive.com
December 12, 2006
Overview: Bregel reflects on baby boomer women, their influences on society and their desire to continue to make a difference in this world. Bregel shares, “At midlife the 40s and 50s are no longer as old as we once thought. We are more educated, spiritual, wealthy, and healthier than any generation of women to precede us. We’ve changed society’s expectation and continue to redefine womanhood. We will be the biggest and richest market segment by the year 2010.”
http://www.femlive.com/2006/12/12/so-boomers-are-turning-60-what%E2%80%99s-all-the-hype/