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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom Daily Digest-Dec. 8, 2006

Top News From Today's "Boomiverse"

Live it up like royalty
Jessica Hurt
The Advertiser
December 8, 2006

Overview: The reporter focuses on boomers and their impact on the travel industry. Hurt suggests that the growing popularity of traveling amongst boomers can be contributed to their desire for a balanced life “between work, family and fun.”

U.S. baby boomers seen donating $100 bln this year
Svea Herbst-Bayliss
Reuters
December 7, 2006

Overview: Reuters reports on a recent survey from Fidelity Investments’ that projects boomers will donate $100 billion to charities this year. “While the survey did not say where Americans send their donations, they often help fund research into trying to cure deadly diseases and give to educational and social groups.”

http://today.reuters.com/news/articleinvesting.aspx?type=fundsNews2&storyID=2006-12-07T183031Z_01_N06455143_RTRIDST_0_FIDELITY-CHARITY.XML

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