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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

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FH Boom Daily Digest-Dec. 7, 2006

Top News From Today's "Boomiverse"

Christmas 2006: What do Baby Boomer Women Want Under the Tree this Year? "Time out for Introspection" is Top of the List This Year
PR Web
December 7, 2006

Overview: Press release announcing Midlife Adventure’s holiday gift trends and tips for baby boomer women. “After following their "fathers" into the workplace with the feminist movement, and conforming to a male work culture, women at midlife want to discover who they are under all the expectations and responsibilities they have taken on.”

http://www.prweb.com/releases/2006/12/prweb484876.htm#

Silver surfers get social.
Richard Waters
Financial Times
December 6, 2006

Overview: Waters reports that boomers are increasingly interacting online and discusses what Eons and other online giants are doing to provide social tools for boomers. Waters writes “According to comScore, 5m people over the age of 55 visit MySpace each month, representing 11 per cent of MySpace's total audience.”

https://registration.ft.com/registration/barrier?referer=http://search.ft.com/searchResults?queryText=Silver+surfers&javascriptEnabled=true&location=http%3A//www.ft.com/cms/s/d7a5c1de-84da-11db-87e0-0000779e2340.html


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