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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Dec. 4, 2006 | Main | Telling a New Tail »

FH Boom Daily Digest-Dec. 5, 2006

Top News From Today's "Boomiverse"

A New Breed of Tech for the Aging
As the boomer generation moves toward retirement, companies are stepping up with innovative aids
Douglas MacMillan
BusinessWeek.com
December 5, 2006

Overview: With boomers on the edge of retirement and a life full of technology innovations, companies like AgeLab and Intel plan to take advantage of this lucrative market by introducing boomers to new automotive, health care and assistive technologies. Moreover, MacMillian reports that Intel is creating new assistive technologies that “will be cool and hip" and boomers can use without feeling old.

http://www.businessweek.com/technology/content/dec2006/tc20061205_555322.htm?chan=top+news_top+news+index_technology

Japan's Baby Boomers and the Year 2007 Problem
Thematuremarket.com
December 5, 2006

Overview: This article concentrates on the makeup of the Japanese boomer population and their impact on corporate society.

http://www.thematuremarket.com/SeniorStrategic/baby-boomer-japan-8116-5.html

Posted by Boomer Daily Digest on December 5, 2006 7:01 AM |

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