Top News From Today's "Boomiverse"
Promoters reinvent attitudes on aging
Jennifer Harper
The Washington Times
December 2, 2006
Overview: Harper reports on how companies and organizations are recognizing the vast potential that exists within the boomer market. The article features Harvard University's School of Public Health, the Florida State Department of Elder Affairs, the National Council on Aging, the American Society on Aging and Fleishman-Hillard, as contributors to "a cultural movement billed as 'reinventing aging'" with strategic marketing plans. The article also shares Gallup's recent study findings on boomers and aging.