About the Blog

How many times in a marketing career does one get to be a revolutionary!
Read More

"Content Marketing" on FH Boom

For Media

Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Research

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

Blog Honor Roll

« Crack Open the Champagne: We’re Blogging! | Main | Tail Spotted »

FH Boom Daily Digest-Dec. 1, 2006

Top News From Today's "Boomiverse"

Stocks To Capture China’s Baby Boomers
Shaun Rein
Seeking Alpha
December 1, 2006

Overview: Rein reports on the similarities and differences between China’s “emerging baby boomers” and the “graying American Baby Boomers” while focusing on areas of health care, leisure activities and travel. Rein believes that “the similarities are much more striking than the differences, and a number of publicly-traded companies stand to benefit.”

http://china.seekingalpha.com/article/21537

Boomer job seekers shun part-time work
Caroline Adam
Australian Associated Press
December 1, 2006

Overview: Australian baby boomers are still working with no plans to retire from their jobs anytime soon. Adam discusses results from a Chandler Macleod study that found “82 per cent of the 42-60 year olds who were currently seeking work would prefer permanent positions.”

http://www.news.com.au/business/story/0,23636,20853168-462,00.html

Posted by Boomer Daily Digest on December 1, 2006 8:00 AM |

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/62.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)