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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Dec. 13, 2006 | Main | History of Overachieving, Part Two »

FH Boom Daily Digest-Dec. 14, 2006

Top News From Today's "Boomiverse"

Will Boomers Shun Florida?
Rick Ackerman
Gold Seek
December 14, 2006

Overview: Ackerman suggests that boomers will not be looking to move to stereotypical retirement communities in Florida, but to cities like Chicago, New York and Los Angeles.

http://news.goldseek.com/RickAckerman/1166112000.php

Boomers Answer Call to Service
Christine Vestal
Infozine.com
December 14, 2006

Overview: A growing number of American boomers are looking for meaningful second careers and particularly legislative positions.

http://www.infozine.com/news/stories/op/storiesView/sid/19601/

Forget Fruitcake - 'Gray Gamer' Study Shows Grandparents Prefer Tech Toys
PRNewswire
December 12, 2006

Overview: Press release announcing recent survey results from a Harris Interactive study, mandated by Nintendo of America, which found “68 percent of baby boomers who celebrate the holidays would be excited to receive a technology product as a gift this holiday season.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/12-12-2006/0004490129&EDATE=

Posted by Boomer Daily Digest on December 14, 2006 9:26 AM |

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