Top News From Today's "Boomiverse"

Young at heart, Boomers put new face on 'old age'
Kathleen O’Brien
The Star-Ledger
December 10, 2006

Overview: Baby boomers are redefining old age and, as they see themselves as younger, there could be negative consequences associated with this new perspective. O’Brien questions marketing strategies and how it could influence boomers. For example, “If Boomers constantly see these flatteringly youthful depictions of their generation, can they be blamed for seeing themselves that way, too?”

http://www.nj.com/news/ledger/index.ssf?/base/news-10/1165728976320830.xml&coll=1

Cosmetic surgery gets a lift from boomers; Some say they'd just die if they had to look old
Mary Brophy Marcus
USA Today
December 11, 2006

Overview: This USA Today article concentrates on the cosmetic surgery industry and how baby boomers are contributing to the increase in the number of procedures. Marcus reports, “Baby boomers are working longer, remarrying and trying to be healthier," says George Rudkin, chief of plastic surgery at West Los Angeles VA Hospital and associate clinical professor of plastic and reconstructive surgery at the University of California-Los Angeles. "They want their faces and bodies to reflect their inner feelings, not their chronological age."

http://www.usatoday.com/news/health/2006-12-10-cosmetic-surgery-boomers_x.htm

Baby boomers to retire like teenagers with money
Stephen Lunn
The Australian
December 12, 2006

Overview: Lunn discusses the spending habits of Australian baby boomers and their plans to spend big on “gym memberships, personal trainers, golf club fees, gambling, live theatre and healthcare including cosmetic procedures.”

http://www.theaustralian.news.com.au/story/0,20867,20912094-5001942,00.html