Last week, we invited you to join 300 clients of MarketTools who had signed up to take a webinar on the subject of marketing to baby boomer women. Today, with not just one but two webinars on the topic under our belt, I am forced to make a retraction. It wasn’t 300 clients who signed up to hear me and MarketTools' CMO Pam Kramer address this subject matter. As we approached lift-off, the numbers had swelled to over 500. With interest flooding in from around the globe, we needed the two webinars to handle the multiplicity of time zones. We knew the topic was hot. But this is sizzling hot!
To put this into perspective, before the first of the boomers turned 60 last January—and didn’t fade away into a serene old age—midlife and beyond was perceived by most marketers as a vast wasteland. A handful of demographic missionaries ventured forth courageously, believing in the numbers—both the size of the generation, and the dollars they wielded—watching their careers soar along with the sales of their webcams, adventure travel tours, automobiles and so on. Now, we’ve reached the tipping point—and with 500 more marketing visionaries on board, today may be the actual tipping point day!
Evidence of this surge in interest by marketers in this demographic is supported by two recent market research surveys, one carried out by Fleishman-Hillard and another by Zoomerang, a division of MarketTools. We’ll be releasing the results tomorrow. But here’s a head’s up on the headline: the boomers, themselves report that they’re once again feeling the love from marketers, much more so now, than ten years ago.
So, as the popular saying goes, 50 is the new 40; 42-60 is the new 18-39 and 500 is the new 300. Stay tuned for the results of our research posted on this site later this week…
Carol Orsborn