Top News From Today's "Boomiverse"
Cable Network Adds Original Programming to Cater to Me Generation
Andrew Hampp
Advertising Age
November 15, 2006
Overview: Hampp reports on TV Land’s new lineup designed specifically for boomers. TV Land is calling the boomer generation the “Me Generation” and will even feature a show with George Foreman, “the boomer icon."
Here's Looking at You, Boomers -- Boomer Eyeware.com Launches With Stylish, Affordable Reading Glasses (Whatever Your Age)
Market Wire
November 15, 2006
Overview: Market Wire announces the launch of Boomer Eyeware.com, an online eyewear store designed specifically for boomers.
http://www.marketwire.com/mw/release_html_b1?release_id=184700&tsource=3
Study: TV advertisers should target baby boomers
Glen Garvin
Miami Herald
November 15, 2006
Overview: Garvin reports that advertising companies need to stop ignoring the boomer generation and start targeting them. Garvin's position is based on TV Land's recent study which found that "boomers are more willing to try new products or brands."
http://www.miami.com/mld/miamiherald/living/16013330.htm
Break in the clouds
Not so fast on all that boomer retirement doom and gloom
Robert Powell
MarketWatch
November 15, 2006
Overview: Powell disagrees with merchants who are projecting a negative impact during the boomer retirement years. The article also covers the programs and policies from Aging Nation -- The Economics and Politics of Growing Older in America.