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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Nov. 29, 2006 | Main | Crack Open the Champagne: We’re Blogging! »

FH Boom Daily Digest-Nov. 30, 2006

Top News From Today's "Boomiverse"

Golden Gadgets
Douglas Waller
Time
December 4, 2006

Overview: Waller reports on the upcoming innovative health care related products designed for the aging population. Waller writes “Consider this: in the next 10 to 20 years, 78 million baby boomers in the U.S. will reach ages when health care is a worry. That sizable number--and the billions of dollars it represents in potential sales--has sent companies scrambling for technology to help seniors cope with the infirmities that come with aging while maintaining their autonomy.”

http://www.time.com/time/generations/article/0,9171,1562948,00.html

Senior boomers
Armando Alves
asourceofinspiration.com
November 20, 2006

Overview: Alves blogs about the importance of marketing to boomers and specifically the importance of online marketing and advertising.

http://www.asourceofinspiration.com/2006/11/30/senior-boomers/

Baby Boomers Take Flight
Sky News
November 29, 2006

Overview: This article concentrates on the impact boomers will have on the travel and tourism industry.

http://news.sky.com/skynews/article/0,,30400-13554552,00.html?f=rss

Posted by Boomer Daily Digest on November 30, 2006 11:16 AM |

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