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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-Oct. 31, 2006 | Main | FH Boom Daily Digest-Nov. 3, 2006 »

FH Boom Daily Digest-Nov. 1, 2006

Top News From Today's "Boomiverse"

Lincoln CEO says baby boomers remain big focus of sales
Lavonne Kuykendall
MarketWatch
Nov 1, 2006

Overview: Due to boomers outliving their parents, companies such as Lincoln Financial are capable of a large sale increase by targeting boomers.

http://www.marketwatch.com/news/story/story.aspx?siteid=mktw&guid=%7BD3AB9BE0-55E1-4F8D-B48D-CBDC971B5634%7D

Can the Bulging Boomer Demographic Save Network TV From Itself?
Blogs.tampabay.com
November 1, 2006

Overview: Blog response to “The steady glow of the Boom tube” article written by Eric Deegans from the St. Petersburg Times.
http://blogs.tampabay.com/media/2006/11/can_the_bluging.html


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