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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-Nov. 7, 2006 | Main | Election Day Results: Stereotypes Win »

FH Boom Daily Digest-Nov. 8, 2006

Top News From Today's "Boomiverse"

The forgotten middle-aged male
Dale McFeatters
Scripps News
November 08, 2006

Overview: McFeatters shares his point of view about the article written by Suzanne Vranica on November 5, 2006 edition of the Wall Street Journal. He notes that while boomers have money to spend, male baby boomers are holding on to their money.

http://www.scrippsnews.com/node/16068

Is it time to retire? Two questions to ask.
Marilyn Gardner
Christian Science Monitor
November 8, 2006

Overview: Gardner focuses the decision that baby boomers will need to make regarding their retirement including when they will retire and how they will afford it.

http://www.csmonitor.com/2006/1108/p16s01-cogn.html

More baby boomers dealing with loss of parents
Zack Herman
Toledo Free Press
November 8, 2006

Overview: Herman reports that while most parents do not want their children to have to take care of them, the number of children taking care of their aging parents will continue to grow as boomers age.

http://www.toledofreepress.com/?id=4248

Program aims to help Baby Boomers age gracefully and knowledgeably
Gretchen Mensink Lovejoy
Spring Valley Tribune
November 8, 2006

Overview: Boomer citizens of the Spring Valley Community can take part in the “Aging with Style” workshop designed to support and educate local boomers on issues such as nutrition and fitness.

http://www.hometown-pages.com/main.asp?SectionID=11&SubSectionID=94&ArticleID=13907&TM=62870.09

Baby boomers, women may decide winner of console wars
NewsChannelAsia.com
November 8, 2006

Overview: This blog analyzes console rivals Nintendo and Sony and their strategic marketing plans for their latest products. The blog suggests that female gamers and the boomer demographic could be the deciding factor for their sales.

http://www.channelnewsasia.com/stories/afp_asiapacific_business/view/240050/1/.html

Gifting Ideas
Looking for unique gifts for the Baby Boomers in your life?

Coachingtips.com
John Ango
November 8, 2006

Overview: Based on current boomer trends, Ango gives gift ideas for the upcoming holidays. Ango also posts tips for boomers on aging and exercise.

http://coachingtip.blogs.com/so_baby_boomer/2006/11/gifting_ideas.html

Baby Boomers Targeted in Classic, High-end Audio Equipment Revival
Bill Belew
Risingsunofnihon.com
November 8, 2006

Overview: Belew’s blog is about what audio equipment companies are doing in order to capitalize on the spending power of boomers.

http://www.risingsunofnihon.com/2006/11/baby_boomers_targeted_in_class.html


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