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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom℠ Events

« FH Boom Daily Digest-Nov. 1, 2006 | Main | FH Boom Daily Digest-Nov. 6, 2006 »

FH Boom Daily Digest-Nov. 3, 2006

Top News From Today's "Boomiverse"

Retiring baby boomers not all 'Great Gatsbys'
Piero Rivolta says if developers focus on $2 million-plus condos, "people will go elsewhere."

Stephen Frater
Herald Tribune
November 3, 2006

Overview: Stephen Frater suggests that not all condo developers believe boomers will be spending big on housing and how this may impact the Florida housing developers and market.

http://www.heraldtribune.com/apps/pbcs.dll/article?AID=/20061103/BUSINESS/611030566

Merchants bone up on baby-boomer market
Carolyn Shapiro
The Virginian-Pilot
November 3, 2006

Overview: Boomers are less worried about how much money they have and are more focused on the experience, and how certain products and services will help achieve the best experiences throughout their upcoming years.

http://content.hamptonroads.com/story.cfm?story=113730&ran=50048

A business discussion for the ages
Robin Roger
Bradenton Herald
November 3, 2006

Overview: Jack Smalley, from Express Personnel Services, presented his take on the generation gap in the workplace during a local workshop. Smalley talked about the differences between the four age groups (Generation X, Generation Y, Millennials and boomers) and how changes are needed in order to work together. More specifically, he believes that boomers need to "treat people differently" and "become more flexible" in working with the younger generations.

http://www.bradenton.com/mld/bradenton/business/15915211.htm

Baby Boomer Ends Search for a Business Internet Start-Up Plan
MatureMarket.com
November 3, 2006

Overview: Baby boomer Stephen Kudabeck recently launched the Predator Marketing System, an online marketing training program designed to help individuals with their online business. Kudabeck believes the program appeals to baby boomers looking to continue part-time work after retirement.

http://www.thematuremarket.com/SeniorStrategic/baby-boomer-business-internet-7931-5.html

Boomers want onscreen dating, mating
Director Susan Seidelman says Hollywood needs to rethink how it portrays older people on film

Judy Gerstel
The Star
November 3, 2006

Overview: Gerstel concentrates on older characters in movies and the stereotypes they portray. Hollywood director Susan Seidelman suggests that changes need to be made to older characters in order to appeal to the boomer audience.

http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1162507816927&call_pageid=968867495754&col=969483191630

Mexico gets hotter as baby boomers approach retirement
Jim Butler, Hotel Lawyer, author of www.HotelLawBlog.com
Ehotelier.com
November 02, 2006

Overview: Butler, a well known hotel laywer, shares his view on Mexico’s hotel industry and the influence boomers will have on their hotel market as they are predicted to spend big on traveling.

http://www.ehotelier.com/browse/news_item.php?id=P9621


Affluent Baby Boomers Ignore Retirement Planning
Kim Snider
Kimsnider.com
November 3, 2006

Overview: Snider posts information about a survey conducted by MFS Investment Management resulting that boomers are in no rush to plan their retirement.

http://kimsnider.blogs.com/my_weblog/2006/11/affluent_baby_b.html


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