Top News From Today's "Boomiverse"
Boomers: A great focus for your business
Rhonda Abrahms
USA Today
November 10, 2006
Overview: Abrahams reports that companies should target boomers as both consumers and employees. When targeting boomers as consumers, Abrahams shares the latest spending trends that include: “healthcare, travel, appearance, second homes, their own businesses, retirement communities, assisted living facilities and nursing homes.” And when targeting boomers as employees, Abrahams reports that boomers are knowledgeable and have a great deal of experience to contribute to companies. Additionally, Abrahams gives specific tips for marketing to boomers as consumers or employees such as "Target Boomers in your help-wanted ads. Indicate that you value workers of all ages. Be open to older applicants.”
http://www.usatoday.com/money/small business/columnist/abrams/2006-11-10-boomers_x.htm
Television Was UsTube
How a new medium formed—and was formed by—a new generation. Boomers bonded in TV's shared experience, and then things got ... complicated.
Marc Peyser
Newsweek
November 13, 2006
Overview: Peyser reports on the development of and changes to TV programs during the boomer generation. Beginning with simple life shows, "shows with an agenda" and controversy to today’s reality TV, Peyser suggests that lessons about the world that were once a part of TV no longer exist.
http://msnbc.msn.com/id/15562942/site/newsweek/
Marketers suggest new approach to retirement
Baby boomers expected to tackle goals, projects
Jim Faber
The Island Packet
November 10, 2006
Overview: This article focuses on the key messages from yesterday's National Active Retirement Association conference at the Hilton Oceanfront Resort. Experts at the convention suggest that retirement communities need to make marketing adjustments for the boomer generation that is about to retire. Suggestions include not using the word "retirement" and making a work area for boomer entrepreneurs.
http://www.islandpacket.com/news/business/story/6223795p-5436440c.html
18 New Places To Retire
We reveal the latest regions to lure baby boomers at leisure
Golf Digest (BusinessWeek)
November 13, 2006
Overview: The Glenwood Springs-Breckenridge area of Colorado is ranked as the number one retirement destination from Golf Digest/BusinessWeek's 2006 list of top retirement locations for golfers. Less crowded golf courses, direct flights, low cost of living and safety are just a few of the major attractions to the most popular regions.
http://www.businessweek.com/magazine/content/06_46/b4009103.htm?chan=rss_topStories_ssi_5
Most Employers Unprepared For Baby Boomer Retirements
CCH® PENSION
CCH.com
November 11, 2006
Overview: The article shares survey results from ClearRock (a coaching and outplacement firm from Boston) indicating that employers have yet to start planning for boomer retirements. According to the Bureau of Labor Statistics jobs that more likely to be affected by boomer retirements include: “airline pilots, management analysts, teachers, social workers, industrial engineers” and more.
http://hr.cch.com/news/pension/110906.asp
Baby Boomer Audiences
Mediangler.com
November 10, 2006
Overview: Blogger showcases three different articles on the topic of marketing to boomers. The articles highlighted were “The National Tour Association’s Research & Development Council presents a Current Assessment Report (CAR) for the Baby Boomer Market,” MSNBC’s article “Baby boomers create new marketing frontier As millions approach retirement, Madison Avenue is getting ready” and the Mature Market’s article “Study Shows that Boomers Fall into Five Distinct Groups."
http://www.mediangler.com/2006/11/10/baby-boomer-audiences/
Baby Boomers Have Discovered the Fountain of Youth
Adam Kessler
Maturesources.org
Overview: Kessler's article continues to be posted by many bloggers. In his article, he suggests that the "Fountain of Youth" is exercise. He believes that boomers are looking for ways to live longer, healthier lives, and the best way to achieve this goal is through regular exercise. He argues that this will help prevent painful and age related injuries.
http://www.matureresources.org/content/view/1280/87/