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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Election Day Results: Stereotypes Win | Main | FH Boom Daily Digest-Nov. 10, 2006 »

FH Boom Daily Digest-Nov. 9, 2006

Top News From Today's "Boomiverse"

Editorial: A grumpy old man describes a life In the boom times
Neil Mitchell
Herald Sun
November 9, 2006

Overview: Mitchell shares his belief that boomers have "spent their first half of their adult lives dedicated to excess, independence, freedom and loud music," and have spent the second half of their lives setting rules that everybody else should follow.


http://www.news.com.au/heraldsun/story/0,21985,20725320-5000117,00.html


Baby Boomer Retirement Falters
FreeMarketNews.com
November 09, 2006

Overview: This article suggests that boomers will soon realize their retirement savings are not enough to live comfortably. Boomers should not rely on Congress and take more responsibility for their retirement.

http://www.freemarketnews.com/WorldNews.asp?nid=25785

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