Top News From Today's "Boomiverse"
Chadwick Martin Bailey Releases Baby Boomer Research
Business Wire
November 7, 2006
Overview: According to survey results from Chadwick Martin Bailey and Arnold Worldwide, the boomer generation should be divided into five subgroups for strategic marketing: "Status Seekers, Traditionalists, Blue Collar Skeptics, Activists and Achievers."
Senior LifeStyles' Kauffman Honored by Area Agencies on Aging
PR Web
November 7, 2006
Overview: Senior LifeStyles Intelligent Talk Radio host Ron Kauffman was honored with the Positive Images of Aging Award from the southeastern region of Area Agencies on Aging. His nominator, Bob McFall, stated that “Ron's show is dedicated to informing and educating both boomers and seniors about so many of the issues and challenges facing us in the areas of health, wealth and lifestyles.”
Robot Maids for Elderly to Make Debut in 2013
Kim Tae-gyu
Korea Times
November 7, 2006
Overview: Korean scientists plan to launch a robotic maid for the elderly in 2013. The robots will be equipped to help aid elderly individuals with tasks ranging from "heart rate and blood pressure" monitoring to "washing the dishes."
http://times.hankooki.com/lpage/200611/kt2006110617263010220.htm
Fitness for the brain: Fresno seniors join growing trend of using computer programs to stay sharp.
Robert Rodriguez
The Fresno Bee
November 7, 2006
Overview: Brain Fitness, a computer program designed to "sharpen memory and thinking skills," is becoming increasingly popular amongst San Francisco baby boomers. Additionally, Rodriguez reports on the rising trend of boomers looking to stay mentally fit.
http://www.fresnobee.com/170/story/11630.html
HIGHER RETURNS=HIGHER RISK
FreeMarketNews.com
November 07, 2006
Overview: Article suggests that boomers to take more financial risks in order to be rewarded down the road.
http://www.freemarketnews.com/WorldNews.asp?nid=25527
City studies aging boomers
Officials: Pressing issues are housing, transportation
Kristina Peterson
Palo Alto Daily News
November 7, 2006
Overview: Peterson reports that transportation, housing and social activities are the larger issues for boomers retiring in the Palo Alto city area.
http://www.paloaltodailynews.com/article/2006-11-7-pa-aging-study
Over 50s on the scrapheap
Leigh Robinson
Newsquest Media Group Newspapers
November 7, 2006
Overview: Robinson reports the number of unemployed boomers is increasing due to current workers not being able to hold their jobs and employers are not looking to hire them.