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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Ageism in America: Health discrimination and national emergencies | Main | In Training for Adventure Travel »

FH Boom Daily Digest-Nov.16, 2006

Top News From Today's "Boomiverse"

Baby boomers have mixed feelings on postwar Japan
The Daily Yomiuri
November 16, 2006

Overview: A Yomiuri Shimbun survey found that while Japanese boomers supported postwar Japan, they miss the social interactions between family, friends and communities.

http://www.yomiuri.co.jp/dy/national/20061117TDY01005.htm

Boomers shaping future of health care design
Coming construction boom will bring improvements for older patients and staff
Barbara Breckenfeld
Seattle Daily Journal of Commerce
November 16, 2006

Overview: Blue Horse Marketing’s Barbara Breckenfeld discusses how boomers will impact the health care industry. Topics of interest include: "seeking disposable income, designing for the future, customer-oriented care and staying healthy."

http://www.djc.com/news/co/11184027.html


MedAmerica Launches Initiative to Educate Baby Boomers on Technologies That Will Preserve Their Independence in Retirement
PR Newswire
November 16, 2006

Overview: PR Newswire release announcing the launch of MedAmerica’s initiative to educate boomers on technology that will assist them in maintaining their independence.

http://biz.yahoo.com/prnews/061116/nyth039.html?.v=74

Whatever! A Baby Boomers Journey Into Middle Age
Kathy Holmes
Chicksover40.blogspot.com
November 16, 2006

Overview: Kathy Holmes posts information about the book Whatever! A Baby Boomers Journey Into Middle Age written by Beverly Mahone. The book covers issues related to woman over the age of 40 including “middle-age dating, working for younger bosses” and more.

http://chicksover40.blogspot.com/2006/11/whatever-baby-boomers-journey-into.html

Haggar Redux
Chuck Nyren
Advertisingtobabyboomers.blogspot.com
November 16, 2006

Overview: Blogger chuck Nyren reacts to the Hagger advertisements designed to market to boomers. This is his second blogg response to Hagger’s initiative.

First blog: http://advertisingtobabyboomers.blogspot.com/2006/11/haggar-ads-paint-middle-aged-as-new.html

Second blog: http://advertisingtobabyboomers.blogspot.com/2006/11/haggar-ads-paint-middle-aged-as-new.html


Posted by Boomer Daily Digest on November 16, 2006 7:49 AM |

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