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« FH Boom Daily Digest-Nov. 27, 2006 | Main | FH Boom Daily Digest-Nov. 29, 2006 »

FH Boom Daily Digest-Nov. 28, 2006

Top News From Today's "Boomiverse"

YouTube makes the move on TV's "old rich people"
Jeremy Reimer
Arstechnica.com
November 27, 2006

Overview: Reimer reports that YouTube is a popular place for boomers and suggests that this trend impacts how marketers and advertisers target this significant age group. Specifically, Reimers shares, “Nielsen/Netratings found that 55 percent of YouTube users were between the ages of 35 to 64.” And when looking at YouTube’s visitors, “38.4 percent of visitors' income bracket at below $60,000, with 61.6 percent earning above that figure.”

http://arstechnica.com/news.ars/post/20061127-8290.html

Age no bar as baby boomers rock the music industry
Dan Glaister
The Guardian
November 28, 2006

Overview: This article focuses on the popularity of music among baby boomers and their impact on music sales. Glaister also shares current business plans and strategies for marketing to the boomer consumer.

http://www.guardian.co.uk/usa/story/0,,1958515,00.html

Lesbian and Gay Baby Boomers Report Concerns About Aging and Funding Retirement, According to MetLife Mature Market Institute:
First National Survey Reports a Higher Rate of Caregiving
Fear Discrimination in the Health Care Arena
Business Wire
November 28, 2006

Overview: This release announces “Out and Aging: The MetLife Study of Lesbian and Gay Baby Boomers” survey, conducted by MetLife Mature Market Institute® and the Lesbian and Gay Aging Issues Network of the American Society on Aging (ASA), along with Zogby International. The survey found financial and retirement concerns of Lesbian, Gay, Bisexual and Transgender baby boomers.

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20061128005844&newsLang=en

Posted by Boomer Daily Digest on November 28, 2006 8:29 AM |

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