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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom℠ Events

« FH Boom Daily Digest-Oct. 27, 2006 | Main | FH Boom Daily Digest-Oct. 31, 2006 »

FH Boom Daily Digest-Oct. 30, 2006

Top News From Today's "Boomiverse"

Baby Boomers: and the illusion of perpetual youth
Michael Bywater
New Statesman
October 30, 2006

Overview: This article focuses on baby boomers and their desire not to grow old so that they could make a difference in the world that influences their perceptions of big business, government, social issues and life in general. This desire to "stay young" influences today's lifestyle to the point that the line between being authentic and inauthentic is blurred.

http://www.newstatesman.com/200610300032

Fisher: Baby boomers living in past about aging
Patty Fisher
Mercury News
October 30, 2006

Overview: Fisher shares her belief that baby boomers are envisioning blissful and trouble-free aging years while they deny the hardships that are associated with aging.

http://www.mercurynews.com/mld/mercurynews/news/local/15883789.htm

Kenya: Global Tourism Targets Retiring 'Baby Boomers'
John Kariuki
The East African (Nairobi)
October 30, 2006

Overview: The global tourism industry is on the rise as baby boomers are expected to spend big on travel.
http://allafrica.com/stories/200610301126.html

Baby boomers are staging a revolution over aging
Bob Moos
Dallas Morning News
October 29, 2006

Overview: AARP’s CEO, Bill Novelli has written a book entitled 50+: Igniting a Revolution to Reinvent America, arguing against the negative stigma surrounding the growing population of baby boomers and instead, emphasizing the influential impact boomers will have on today’s society. The article also features a Q&A section with Mr. Novelli.

Living large -- boomers indulge
Flush with equity from family homes, empty nesters opt for luxury and comfort
.
Nancy Cambria
St. Louis Post-Dispatch
October 29, 2006

Overview: Experts predict that baby boomers will upgrade into larger and more luxurious homes and "maintenance-free villa" sales are expected to rise.

http://www.orlandosentinel.com/features/home/orl-boomerhomes06oct29,0,3378284.story?coll=orl-shoppinghg-headlinesforthe

Healthcare Policy; Americans will face critical shortage of doctors
Obesity, Fitness & Wellness Week
October 28, 2006

Overview: Discusses the growing concern for the amount of doctors that will be available for Americans once the baby boomer population retires. Moreover, an even larger concern exists for the shortage in the amount of doctors for Hispanic and other minority patients that request to see minority medical professionals only.

Geriatrics; New report on caregiving warns of looming crisis for baby boomers
Obesity, Fitness & Wellness Week
October 28, 2006

Overview: The Caregiving Project for Older Americans issued a report entitled "Caregiving In America" which stresses the impact that baby boomers will have on family caregivers and caregiving professionals and the shortage of available assistance.

What the Markets Say Now
Jeremy J. Siegel
Kiplinger's Personal Finance Magazine
November 1, 2006

Overview: The article is mostly on Government's budget deficit and trade gap but speaks to the contribution of boomers on the Social Security and Medicare.


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