Top News From Today's "Boomiverse"
Put away the elastic waists, Mom, and get Boomer chic
Rod Stafford Hagwood
South Florida Sun Sentinel
October 25, 2006
Overview: Hagwood writes about the "tired" dress style of baby boomers and the need to change their style. He featured Sherrie Mathieson, author of Forever Cool, a style guide for boomers.
Fit After 50(TM) Exceeds 3rd Quarter Projections
Business Wire
October 25, 2006
Overview: Fit After 50 release announcing their growth. Fit After 50 is a fitness center designed exclusively for baby boomers in Bedford Texas.
Baby boomers to feel squeeze
Nassim Khadem, Canberra
The Age (Australia)
October 25, 2006
Overview: While the early retirement trend is still dominant, female baby boomers will have more of struggle to live comfortably than male baby boomers due to lower savings rates. Simon Kelly from the National Centre for Social and Economic Modeling (NATSEM) reports that "the median savings rates for women is well below the estimated $30,000 a year needed to live comfortably in retirement."
http://www.theage.com.au/text/articles/2006/10/23/1161455664402.html
One in three read blogs: Environics Young and old alike logging on to Web diaries: Research to help businesses better reach consumers
Dana Flavelle (Business Reporter)
Toronto Star
October 25, 2006
Overview: According to a study conducted by the Environics Research of Toronto, Canadian Web surfers are reading and writing more online blogs, including baby boomers.
Affluent baby boomers investing in multiple home purchases in the region
Katie Wilmeth
The Examiner
October 25, 2006
Overview: Wilmeth writes about the increase in multiple home purchase in the Washington region. The article touches on a study conducted by the National Association of Realtors and their result that baby boomers are dominating the second home market.