Top News From Today's "Boomiverse"
The steady glow of the Boom tube
Eric Deggans
St. Petersburg Times
October 31, 2006
Overview: Advertising and marketing companies are spending more time focusing on younger generations, while ignoring the biggest spending age group: baby boomers. With statistical support from Age Wave Research and industry experts, Deggeans reports on the appeal for marketing to boomers.
http://www.sptimes.com/2006/10/31/Seniority/The_steady_glow_of_th.shtml
Wild & Crazy
Companies see green in this graying generation's attitudes and outlook on life.
Colin Beasty
CRM Magazine
December, 2006
Overview: Beasty reports on the latest boomer trends, how companies plan to market to them, and the different opportunities that exist for respective companies.
Some of the trends affecting how boomers spend their money and therefore are of interest to those who market to them include: boomers have more money and are smart spenders; they are working longer and leaving less money for younger generations; boomers are more health conscious; they switch brands easily; and are more tech savvy.
http://www.destinationcrm.com/articles/default.asp?ArticleID=6391