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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« March 2006 | Main | November 2006 »

October 2006 Archives

October 6, 2006

Scared to Life

Okay. I just read another article on the coming "Boomergeddon", and I'm officially scared. The article is very convincing, citing economists from across the political and academic spectrum, that "unchecked spending" (that would be the Medicare and Social Security benefits we're counting on) "will trigger recessions and worse." Sounds as though if the government keeps its promises to us, we're going to slip and slide quickly into something akin to a third world economy. So in the words of Chicken Little, what are we to do? Should we sell our houses now, before the bubble bursts, and take the money out and put it somewhere "safe?" But oh no, they say the stock market is going to crash, too. And anyway, where would we live? And then there's the issue of medical care. If that is going to be cut drastically, will only the rich be able to live long,healthy lives? The rest of us, well, think Soylent Green?

Continue reading "Scared to Life" »

October 25, 2006

FH Boom Daily Digest-Oct. 25, 2006

Top News From Today's "Boomiverse"

Put away the elastic waists, Mom, and get Boomer chic
Rod Stafford Hagwood
South Florida Sun Sentinel
October 25, 2006

Overview: Hagwood writes about the "tired" dress style of baby boomers and the need to change their style. He featured Sherrie Mathieson, author of Forever Cool, a style guide for boomers.

http://www.sun-sentinel.com/features/lifestyle/sfl-next25oct25,0,7100037.story?coll=sfla-features-headlines

Continue reading "FH Boom Daily Digest-Oct. 25, 2006" »

October 26, 2006

FH Boom Daily Digest-Oct. 26, 2006

Top News From Today's "Boomiverse"

It’s a cold, cruel world for the digitally challenged
Paul Ruiterman
Whistler Question
October 26, 2006

Overview: Ruiterman writes about the number of technologies that have come and gone during the boomer generation with products like the portable cassette players, CD's, DVD's, cell phones, and most importantly the Internet.

http://www.whistlerquestion.com/madison%5CWQuestion.nsf/WQnews/ACBDAD334246DD2D88257213005D5555?OpenDocument

Continue reading "FH Boom Daily Digest-Oct. 26, 2006" »

October 27, 2006

FH Boom Daily Digest-Oct. 27, 2006

Top News From Today's "Boomiverse"

Largest-Ever Study of Baby Boomers and Mature Consumers Finds 60 Percent Plan to Live in Current Home During the Next Five Years
PR Newswire Release
October 27, 2006

Overview: PR Newswire announced a study conducted by Focalyst reporting that baby boomers want to continue living in their current homes and remodel.

http://biz.yahoo.com/prnews/061027/clf503.html?.v=38

Continue reading "FH Boom Daily Digest-Oct. 27, 2006" »

October 30, 2006

FH Boom Daily Digest-Oct. 30, 2006

Top News From Today's "Boomiverse"

Baby Boomers: and the illusion of perpetual youth
Michael Bywater
New Statesman
October 30, 2006

Overview: This article focuses on baby boomers and their desire not to grow old so that they could make a difference in the world that influences their perceptions of big business, government, social issues and life in general. This desire to "stay young" influences today's lifestyle to the point that the line between being authentic and inauthentic is blurred.

http://www.newstatesman.com/200610300032

Continue reading "FH Boom Daily Digest-Oct. 30, 2006" »

October 31, 2006

FH Boom Daily Digest-Oct. 31, 2006

Top News From Today's "Boomiverse"

The steady glow of the Boom tube
Eric Deggans
St. Petersburg Times
October 31, 2006

Overview: Advertising and marketing companies are spending more time focusing on younger generations, while ignoring the biggest spending age group: baby boomers. With statistical support from Age Wave Research and industry experts, Deggeans reports on the appeal for marketing to boomers.

http://www.sptimes.com/2006/10/31/Seniority/The_steady_glow_of_th.shtml

Continue reading "FH Boom Daily Digest-Oct. 31, 2006" »