Power to the People
Despite our rich histories of accomplishment, one of the complaints that Dr. Smull (Jimmy) and I heard frequently from our research participants is that they can be made to feel invisible in certain social and business settings, not to mention when it comes to advertisements, magazines and the like. And so, there I was enjoying my morning coffee, watching the network morning news and reading the paper (multi-tasking!), when I read a telling quote from CBS Chairman and Chief Executive Leslie Moonves addressing Dan Rather’s retirement and the future of CBS Evening News. Noting that the average age of news viewers among broadcast and cable networks is “way over 45…We have to do something really different to get people’s attention.” Hello! I know that it is in all of our best interests to get people 45 to tune into the news—but if you’re over 45, you’re not “people?”