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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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In Praise of the Video-Cam

Some people have the knack for keeping their long distance relationships vital and alive over time. Sadly, apparently I do not. It's not that I don't treasure my friendships. I have had confidants, best friends, soul mates in every city along the way. (And while I believe myself at heart to be a nester, following my and/or Dan's ambitions have often taken precedence, leading us on a series of moves over time.)

I say I don't have a knack, but it's not that I'm consciously doing anything to end the active part of the relationship. Rather, how it tends to go is like this: We're e-mailing or calling almost every day. Then after a few months, the way I experience it, I send an e-mail that doesn't get answered. And then another and another. And then, we're a memory.
Sometimes, that's really the end. But recently, some of these "fond memories" have shown up again, seemingly out of the blue. One after six months. Another after five years. And they always say the same thing: "How did we ever lose touch with one another?"'
"You twit!" I'd love to say. "You abandoned me. Left me hanging. Now I've mourned our demise--and your calling me is nothing less than a resurrection. Hosannah!" But usually, instead, I say "Gosh, it's great to hear from you! How the heck are you?"
The thing is, I know that if we were face to face again, we'd be best friends again. And it's also true that I know, in my heart of hearts, that if you or I ever really needed something, we'd be there for one another in a heartbeat.
So, a salute to all of you in the blogosphere who know how to keep the active part of the relationship alive over distance and time. And all my love (and apologies) to any of you who really think it was me not you who left the last email unanswered.
And above all, here’s to Logitech who has just developed a great new video-cam designed for specifically the purpose of allowing people to continue to keep their relationships alive over time…and to anybody on whose holiday list my name may still, despite everything, reside. Hint Hint.
Carol Orsborn

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