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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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Gra-defying Response

While waiting to get my car washed yesterday (a long, drawn-out affair for such a little car...) I was thumbing through one of the books that the car washers had put on the counter for sale. It's a book of cartoons aimed to make women fifty up laugh. Okay, so some of the jokes were funny--but the drawings definitively did not. We do not have bouffant grey bubble heads on sunken, upholstered figures (at least most of us don't have the bouffant part--and Armani can do wonders for gravity-challenged body parts...) I meant to look at when the book was published, but clearly, it was meant for a whole other generation. The thing is, it's still being sold now--and does more damage than levity for any one who flips through the pages and buys into the notion that once we get past fifty, we lose all sense of style! That said, next time I get the car washed, I'll look up some of the funnier jokes to share with you...
Grateful to be alive! Grateful to be blogging! Grateful to have you reading! And together, grateful to be gra-defying the stereotypes!
Carol Orsborn

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