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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« The Red-Tailed Ethicist | Main | Redefining Normal »

Birthday Suit

Gentlemen: if you think that it would be a great idea to give your wife or girlfriend a certificate for a day at a spa, here’s some advice. Ask her which spa she’d prefer, first. Didn’t happen in my case, which is how it was that I ended up in a spa that caters to up and coming starlets who openly enjoy parading in the nude.

I knew I was in trouble when I arrived and they handed me a terrycloth bathrobe that was cut too small to close in the front. Holding a supplemental towel in front of me, for modesty’s sake, I made it all the way from the dressing rooms and into the main spa area, where all ages (and by that, I mean from 18-35) were draped over lounge chairs, reading magazines in the waiting room, marinating in hot spas and par-broiling in saunas, each and every one in their well-tailored birthday suits.
Somehow, I made it through the experience without too much psychic damage. The problem is, Dan had not only bought me one spa day, but two. I thought of asking for a refund, but one of the perks of age is being able to go into uncomfortable circumstances and have enough aplomb to get what one needs without giving a hoot about what others think.
So last week, I used my second spa day, equipped with my own supplies: my own terrycloth robe, a bathing suit for the spa and most important of all: enough attitude to spare. Priceless moment: one of the picture-perfect 30-somethings looking upon me with obvious envy. “What a great idea!” she said, eyeing my bathing suit. “Why didn’t I think of that?”
Carol Orsborn

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