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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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HOW OLD IS 57?

Closing in on my 57th birthday Sunday. The difference between 56 and 57 is not much. In fact, about the only emotional attachment I have to the number “57” has to do with the ketchup. Interesting, because a year ago, dealing with the second of my parents’ deaths in two years, I felt so old, so “done.” With mortality so in my face, I somehow skipped ahead three decades and thought that given that it was my turn next, it was time to start closing up shop. As the shadows have passed, however, I’m having something of a rebirth. This website, the book, and my ethics practice all feel like they’re the beginnings of things, not the endings. And I love it every time the media talks about the possibility of Hillary running for President in a few years. Reminds me of a Native American tour guide, a charming man somewhere in midlife, Dan and I met on a reservation some years back. He was giving us a tour of Canyon de Chelle, stopping periodically to pick various herbs. “What are you doing?” we inquired. “Picking medicinal remedies for my teacher to use with his clients.” “Oh, you’re his assistant?” “No,” he responded. “I’m in training to be our tribe’s medicine man when I’m ready.” “When you’re ready?” “In our tradition, you’re not ready until you’re in your sixties, so you see, I’ve got a lot more to learn.”
Carol Orsborn

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