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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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Main | February 2005 »

January 2005 Archives

January 22, 2005

Hippies, Yuppies and Re-Uppies

Dinner last night with good friends Sam and Carrie, and over dessert (split four ways) the boys of our generation performed their “first date” ritual, pulling out old driver’s licenses showing us, to great amusement, photos of themselves from decades long past, sporting long hair and full beards. I’d say that a good percentage of the time, if we meet another couple our age with whom we feel instant rapport, they were in some university back in the sixties or seventies, either championing the “revolution”, or dodging tear gas on the way to buy the latest Beatle’s album.

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